The emergence of the Internet and social channels changed everything. They changed the way you communicate, consume, even live. A paradigm that makes companies sell differently.
A few decades ago you could count the channels through which you hit consumers with just the fingers. The current scenario is completely different, users use several channels and most important of all, they do it almost simultaneously.
A multi-channel strategy tries to combine different channels to reach the user in the best possible way. It is necessary, because you have to go with your business to where the consumers are.
